Recently I chatted with a friend who’s only a few months in business and having doubts about continuing because of how she feels about valuing her work. She said, “I don’t feel worthy of charging the proper rate yet”. Thus, she’s undercharging to “gain experience” as she works toward feeling deserving. Of course, it’s led to her feeling stressed out, devalued, and demotivated. She’s undervaluing her work, and sometimes clients are too.

Charging what our work is worth in business (or ensuring that we’re not underpaid) isn’t at all dissimilar to treating and regarding ourselves as worthwhile and valuable people. It’s about our sense of self-worth.

Instead of undervaluing our skills, talents, experience, and the transformation that we can, for instance, help a client achieve, we undervalue our needs, expectations, desires, feelings, and opinions—ourselves.

We settle for crumbs, hoping that in the process of doing so, the other party will feel inclined to reward our efforts with a loaf.

Instead, though, we grow increasingly resentful, disillusioned, and hurt when they don’t.

When we know we are undervaluing ourselves and, as a result, someone else gets to undervalue us as part of that interaction or process, all it does is reinforce our feelings of unworthiness.

We perceive their actions or lack of them as an indicator of our worth. This creates a vicious cycle that just might convince us that this is as good as it gets (it isn’t).

I explained to my friend that what she’s saying about charging the ‘proper rate’ for her work is like when people say stuff like, “I don’t feel I’m worthy of a loving partner and relationship because I feel like that’s for someone who is more ______ or less _______ than me.”

Really, what we’re saying in the work situations is, “What if I charge what my work is worth and then they wonder who the hell I think I am or they expect more of me [and I don’t live up to their expectations]?”

And with relationships, “What if I’m my true self and I step up for the type of partner and relationship that version of me desires and deserves, but then they don’t want to be that partner in the relationship? Or what if they reject me and think I’ve a big head? What if I stop accepting crumbs and then I’m left with no one to date?”

In the business situation, the person isn’t buying the experience; they’re buying a transformation. It’s about what we can do for them or their business.

In the relationship situation, it’s coming down to the difference between dating and creating, forging and sustaining relationships.

Obviously, we need to date/go out with some people to move it towards a relationship. Crucially, though, if we’re serious about being in a serious relationship, we have to move on from dating.

Take a situation where you’re dating someone, but it’s not progressing. If you don’t want to be in a relationship, you’ve achieved your aim. You are not moving on from dating, which is fine.

But let’s say you want to be in a loving, mutual, long-term relationship. If things aren’t progressing with the person you’re dating, continuing would mean accepting less than what you need and deserve.

I’ve worked with many people who, even though their relationships progressed in terms of time, they didn’t progress in other crucial ways. For example, you could have a several-years-long relationship under your belt but still be ‘dating’. The relationship hasn’t really evolved in terms of intimacy, connection, progression, balance, and consistency. The latter are the five landmarks of healthy relationships. I hear from lots of people in their 30s, 40s and beyond who have been with partners for multiple years but feel ’stuck’ because the relationship hasn’t emotionally evolved from that first year or so. In some instances, the relationship regressed.

Fearing that the population of single men/women will effectively vanish off the face of the earth the moment that you have boundaries and standards is fear of stepping out of that self-critical comfort zone talking. Really, what happened? You had some boundaries and standards, and it wiped out the single population like a plague?

To move beyond dating, but also the loop-the-loop of unavailable relationships that sometimes make us feel like we’re in our own Groundhog Day with the same person different package, we cannot accept crumbs and anything that limits the capacity for intimacy.

We can’t simulate intimacy, commitment, etc., while also feeling unworthy. If we do, we’ll hitch our wagon to something and someone where it’s all gonna feel a bit ‘off’. We’ve come into things from a place of feeling as if we can’t be who we truly are or show up for what we want because we don’t believe that we deserve it or that we’ll get it.

What type of partner will we choose on that basis?

It’s not as if we can claim that we’re having a deeply intimate relationship when we’re driven by our sense of unworthiness. We’ll have a wall up, plus we’ll be and do things to ‘get’ love and the relationship we want. We’ll do things not because it’s who we are but because we think it’s expected of us and we’re afraid of what might happen if we don’t. Yep, people pleasing.

With my friend, she can charge a lower rate as long as the value’s clear to both her and clients. She can, for example, let them know the full rate but explain that as she’s in the process of establishing her practice that she has beta pricing and will do a full-rate job but wants honest feedback as she tweaks the offering, etc.

You won’t feel like the worthwhile and valuable person you are by doing things that actively devalue you. It creates feelings of low self-worth.

Undervaluing ourselves will always sour the interaction. The energy just won’t be right. Raising our self-worth by entering our relationships from a place of equality rather than it being about superiority and inferiority will filter out people who aren’t interested in a mutually fulfilling relationship, but this is no bad thing. It clears the decks for people and experiences that nourish and raise us up instead of dragging us down.

Note also: People can value themselves enough to not accept less than love, care, trust, and respect in their relationships while still having baggage to sort out. It’s called being human.

Someone who doesn’t know how to love you (or willing to be an available partner) is only going to hurt.

You might believe it will be ‘easier’ or that it will feel so much more valuable when you convince and convert them. Maybe you think getting your training wheels with this type of partner will build your confidence for a ‘real’ partner. However, while you’re settling for less and getting busted up in the process, they’re also settling for less than being a truly available, loving partner. They’ll learn more from you valuing yourself, even if that means you opting out, than from you not doing so. If you do the latter, you’d accept far less than what you need, desire, and deserve. You’d do it in the hopes they’ll spontaneously combust into a better partner. It’s also safe to say that if you don’t get on board with valuing yourself, you will push away what doesn’t chime with your feelings of low self-worth.

If you value yourself by not accepting less than the basics (love, care, trust, and respect) you will not go wrong.

Your thoughts?

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